For Bulk E-Mailer, Pestering Millions Offers Path to Profit
By MYLENE MANGALINDAN
"DUNEDIN, Fla. — The sun was setting on Laura Betterly’s six-bedroom house as she reviewed a pair of outgoing e-mail messages one last time. Satisfied, she moved her cursor to the ‘send’ icon and clicked.
‘It’s that simple,’ Ms. Betterly said triumphantly, swiping her palms. She had just dispatched e-mail messages to 500,000 strangers. Half saw the subject line: ‘Don’t miss your chance to win 2002 Lexus RX300.’ The other half saw: ‘Win a trip to Nascar!’"